Six Product Launch Mistakes to Learn From

Welcome to Alhaji’s Blog! In this week’s blog we will be exploring a few product launch blunders of the 21st century and the apparent reasons that birthed such mistakes. Last week, I had the privilege of reading an interesting statistic on a Wall-Street online journal that concluded with apparent facts that most new products launched onto today’s market fail to deliver an expected results. However, one contrivance I have come to discover in my area of expertise as a Consumer […]

How To Leverage The Durbar Festival To Boost Brand Awareness In Northern Nigeria

  A loud reverberating sound nearly sent my heart running to my anus. This was followed by a serenade of gay sounds from a thousand Talking drums weaving through the tunes emanating from the Kakaki, Jembe and the Algaita. As flamboyantly dressed musicians played on, it was as if they were possessed by the heavenly beings. The musical instruments spoke different language yet the harmony and chemistry they produced together was indescribable. There was joy and unbridled excitement in the […]

Street Marketing Tips To Connect With Your Potential Customers

What does today’s consumer have in common with Nwanza, the bird? A lot as we did find out soon. In today’s world, there are a thousand ads and offers grappling for the average consumer’s attention and interest. There’s that well garnished Indomie noodle popping into his eyes from the television screen and as he switches to his mobile he is attacked by some myriads of sponsored Facebook advert from some fintech brand. In the midst of that, his auditory sense […]

How To Succeed In The Nigeria Rural Market

“Knowledge is power. Information is liberating. Education is the premise of progress, in every society, in every family.” Now let’s fly! As a business owner, taking your product distribution to Nigeria rural areas is a good idea. In fact you will definitely increase your sales. But the question that lay in wait is: How well do you understand Nigerian rural markets? What do you have to know to get started? I have articulated five points you should take cognizance of […]

Ramadan Marketing Tips To Connect With Your Customers

Ramadan is here again!!! Before I begin this journey of Ramadan_marketing opportunities with you, I will like to ask: What do you know about Ramadan Take a sip. Ramadan is one of the obligations on Muslim faithful who believe that Muhammad is a prophet of Allah. The significance of Ramadan is heighten since the Muslim holy book, the Qur’an, was revealed to the Prophet Muhammad during this month. This means that during Ramadan, Muslims spend more of their time in […]

WHAT TO CONSIDER WHEN MEASURING BRAND BUILDING EFFORTS

Many believe brand loyalty is a mirage. They say there is no such thing as a loyal customer. Among other things, their argument finds anchor on the fact that there are too many alternative products been shoved into the consumers’ nostril most of which are mostly of acceptable quality. Of course, this is truer in certain industries than others. In the fast-moving consumer goods industry for instance, how many shoppers that are loyal to say Ariel will walk away from […]

TOP QUESTIONS TO SCREEN YOUR BUSINESS AND MARKETING IDEAS

“Who the hell wants to copy a document on plain paper?” That was from a rejection letter Chester Carlson received in 1940. That also was in response to his XEROX-machine plain-paper printing idea. Not deterred, Chester represented his idea to over 20 companies between 1939 and 1944. Many of these organizations used the word “useless” to describe Chester’s idea. Even the National Inventors Council dismissed it. Today, there is virtually no one who has not copied a document on plain […]

BUSINESS SWOT ANALYSIS: A CHECKLIST

Every now and then, you will have to conduct a Strengths, Weaknesses, Opportunities and Threats analysis on your business, branded offerings or even for your client. Aside that, knowing what to lookout for makes your work far easier during that job assessment that requires case analysis. No doubt you must have been told that Strengths and Weaknesses are visible within the internal dynamics while Opportunities and Threats conceal themselves in external uncontrollable factors. I also imagine you are aware, every […]

LEVERAGING THE POWER OF VISUAL MERCHANDISING TO BOOST SALES

Bisola walked into Shoprite and made her way to the beverage section. Anyone watching her movement will marvel at how she seems to know where everything is located. She was headed for the counter when she remembers she had run out of detergent. She meandered back to the home care section, where something seems to catch her attention. She moved closer toward her new fancy, grabs three strings of Sunlight detergent 100g from what seems like a human shelf and […]

FOUR REASONS THE TRADE IS NOT STOCKING YOUR BRAND

Author: Kelechi Kalu Have you ever considered that middlemen and consumers buy for varying reasons? Have you considered that these differences in reasons and buying behaviors can affect how your brand fares in the marketplace? Have you considered that you or your trade team may just be a slight twist away from entrenching that brand in the trade? There is a scriptural maxim that declares, “Having done all to stand, stand forth therefore….”You may have done enough to send your […]