FOUR REASONS THE TRADE IS NOT STOCKING YOUR BRAND

Author: Kelechi Kalu Have you ever considered that middlemen and consumers buy for varying reasons? Have you considered that these differences in reasons and buying behaviors can affect how your brand fares in the marketplace? Have you considered that you or your trade team may just be a slight twist away from entrenching that brand in the trade? There is a scriptural maxim that declares, “Having done all to stand, stand forth therefore….”You may have done enough to send your Read More

HOW BUSINESSES ARE BREEDING DISHONEST SALESPERSONS

You are probably wondering how a business organization can help breed dishonest sales persons, right. Get glued with me and you will soon discover and hopefully recommit to being a standard bearer for doing things right in whatever organization you find yourself as a manager. I know a Nigerian conglomerate that lost a very productive Salesman they wanted so much to keep. Why? The said Salesman saw how another employee that had spent longer time with the company laid-off for Read More

GET THAT FUND FOR YOUR BUSINESS NOW

The Youth Enterprise Support Programme (YES-Programme) is BOI’s approach at addressing the worrisome phenomenon of youth unemployment in Nigeria by developing the capacity of the youths and funding their business ideas. The YES programme is aimed at equipping young Nigerians with the skills and knowledge to be self-employed by starting and managing their own businesses. Participants will be drawn from young aspiring entrepreneurs between the ages of 18 and 35 years, with innovative ideas who must have a minimum educational Read More

THE SALESMAN YOU SHOULD NEVER HIRE

The sales of a business rises or fall with the quality of its Sales force leadership. Depending on the size and structure of the organization, we could have the customer Development Director, Head of Sales, National Sales Manager or even Brand or Marketing Manager holding overall responsibility for this key function. A good salesman makes good sales most times so also a good sales leadership keeps an organization’s figured up most times. It is Sales that pays the salaries and Read More