A loud reverberating sound nearly sent my heart running to my anus. This was followed by a serenade of gay sounds from a thousand Talking drums weaving through the tunes emanating from the Kakaki, Jembe and the Algaita. As flamboyantly dressed musicians played on, it was as if they were possessed by the heavenly beings. The musical instruments spoke different language yet the harmony and chemistry they produced together was indescribable. There was joy and unbridled excitement in the […]
What does today’s consumer have in common with Nwanza, the bird? A lot as we did find out soon. In today’s world, there are a thousand ads and offers grappling for the average consumer’s attention and interest. There’s that well garnished Indomie noodle popping into his eyes from the television screen and as he switches to his mobile he is attacked by some myriads of sponsored Facebook advert from some fintech brand. In the midst of that, his auditory sense […]
Ramadan is here again!!! Before I begin this journey of Ramadan_marketing opportunities with you, I will like to ask: What do you know about Ramadan Take a sip. Ramadan is one of the obligations on Muslim faithful who believe that Muhammad is a prophet of Allah. The significance of Ramadan is heighten since the Muslim holy book, the Qur’an, was revealed to the Prophet Muhammad during this month. This means that during Ramadan, Muslims spend more of their time in […]
USING BTL AND ATL ADVERTISING WHEN LAUNCHING YOUR BRAND INTO NORTHERN NIGERIA Brands that make the biggest impressions in new markets are those that are willing to invest strategically in top-of-the-mind ATL and BTL advertising from the word go. A brand such as Indomie almost always has proven that anything in a pack is sell-able to any part of Nigerian market once the consumers and trade are aggressively, consciously and strategically exposed to its brand carrier simultaneously. These brands are […]