FROM MUTE TO MOUTHPIECE: THE POWER OF WALL BRANDING

When it comes to brand awareness, think BIG! And by big, we mean colossal, enormous, gargantuan… you get the drift. That’s where wall branding comes in – the art of transforming walls into living, breathing advertisements that you simply can’t ignore. Wall branding is an art form that dates back centuries, tracing its roots to ancient societies that used murals to communicate stories, beliefs, and histories. Today, this age-old practice has been transformed by the modern world of branding and […]

Street Marketing Tips To Connect With Your Potential Customers

What does today’s consumer have in common with Nwanza, the bird? A lot as we did find out soon. In today’s world, there are a thousand ads and offers grappling for the average consumer’s attention and interest. There’s that well garnished Indomie noodle popping into his eyes from the television screen and as he switches to his mobile he is attacked by some myriads of sponsored Facebook advert from some fintech brand. In the midst of that, his auditory sense […]