How To Leverage The Durbar Festival To Boost Brand Awareness In Northern Nigeria

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  A loud reverberating sound nearly sent my heart running to my anus. This was followed by a serenade of gay sounds from a thousand Talking drums weaving through the tunes emanating from the Kakaki, Jembe and the Algaita. As flamboyantly dressed musicians played on, it was as if they were possessed by the heavenly beings. The musical instruments spoke different language yet the harmony and chemistry they produced together was indescribable. There was joy and unbridled excitement in the […]

THE SALESMAN YOU SHOULD NEVER HIRE

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The sales of a business rises or fall with the quality of its Sales force leadership. Depending on the size and structure of the organization, we could have the customer Development Director, Head of Sales, National Sales Manager or even Brand or Marketing Manager holding overall responsibility for this key function. A good salesman makes good sales most times so also a good sales leadership keeps an organization’s figured up most times. It is Sales that pays the salaries and […]