In the early to mid-nineties, Nigerians woke up one day to find 3 alien beings in the streets of Lagos. They wore all black and had a highly unusual skin colour – orange – from head to toe. They also walked in a mechanized and symmetric manner. They seemed oblivious to the thousands of people who had gathered by the sides of the road to catch some glimpse of them. Everywhere and at every gathering, the conversation was about these […]
FROM MUTE TO MOUTHPIECE: THE POWER OF WALL BRANDING
When it comes to brand awareness, think BIG! And by big, we mean colossal, enormous, gargantuan… you get the drift. That’s where wall branding comes in – the art of transforming walls into living, breathing advertisements that you simply can’t ignore. Wall branding is an art form that dates back centuries, tracing its roots to ancient societies that used murals to communicate stories, beliefs, and histories. Today, this age-old practice has been transformed by the modern world of branding and […]