In an era where health and well-being have taken center stage, marketing wellness has evolved beyond touting product benefits. Today’s informed consumers are interested in how the products are made and whether their services will help them with their pain points. Consumers now seek genuine connections with brands that understand and support their health aspirations. In the bustling landscape of the wellness industry, STORYTELLING is a shining star. It’s an industry rooted in transformation, personal journeys and inspiring outcomes – […]