Bisola walked into Shoprite and made her way to the beverage section. Anyone watching her movement will marvel at how she seems to know where everything is located. She was headed for the counter when she remembers she had run out of detergent. She meandered back to the home care section, where something seems to catch her attention. She moved closer toward her new fancy, grabs three strings of Sunlight detergent 100g from what seems like a human shelf and […]
FOUR REASONS THE TRADE IS NOT STOCKING YOUR BRAND
Author: Kelechi Kalu Have you ever considered that middlemen and consumers buy for varying reasons? Have you considered that these differences in reasons and buying behaviors can affect how your brand fares in the marketplace? Have you considered that you or your trade team may just be a slight twist away from entrenching that brand in the trade? There is a scriptural maxim that declares, “Having done all to stand, stand forth therefore….”You may have done enough to send your […]
THE SALESMAN YOU SHOULD NEVER HIRE
The sales of a business rises or fall with the quality of its Sales force leadership. Depending on the size and structure of the organization, we could have the customer Development Director, Head of Sales, National Sales Manager or even Brand or Marketing Manager holding overall responsibility for this key function. A good salesman makes good sales most times so also a good sales leadership keeps an organization’s figured up most times. It is Sales that pays the salaries and […]