WHAT TO CONSIDER WHEN MEASURING BRAND BUILDING EFFORTS

Many believe brand loyalty is a mirage. They say there is no such thing as a loyal customer. Among other things, their argument finds anchor on the fact that there are too many alternative products been shoved into the consumers’ nostril most of which are mostly of acceptable quality. Of course, this is truer in certain industries than others. In the fast-moving consumer goods industry for instance, how many shoppers that are loyal to say Ariel will walk away from Read More

THE VALUE OF INTEGRITY IN BUSINESS

While undergoing his National Diploma, Idigo was also working as office sales person with administrative oversight for a small furnishing and interior decoration outfit. One day, an artist asked if Idigo’s organization can help sell his paintings at its furniture gallery. Idigo tried to sell the #idea to his Boss but he objected to adding wall paintings to their official product line. Idigo was convinced it was a good opportunity aside the fact it could help improve the décor of Read More

15 TOP OFFLINE MARKETING TIPS TO BUILD YOUR BRAND IN 2020

“Brand building or Advertising or whatever you call it is a total waste of resources,” he told me before adding that “… a good product sells itself.” This kind of thinking results is responsible for loads of pressure on the salesforce when in reality there is little or no knowledge of the offering among consumers. This is sometimes the case where products have been successfully sold into the trade but consumer off-take turns out low. The truth is that every Read More

TOP QUESTIONS TO SCREEN YOUR BUSINESS AND MARKETING IDEAS

“Who the hell wants to copy a document on plain paper?” That was from a rejection letter Chester Carlson received in 1940. That also was in response to his XEROX-machine plain-paper printing idea. Not deterred, Chester represented his idea to over 20 companies between 1939 and 1944. Many of these organizations used the word “useless” to describe Chester’s idea. Even the National Inventors Council dismissed it. Today, there is virtually no one who has not copied a document on plain Read More

BUSINESS SWOT ANALYSIS: A CHECKLIST

Every now and then, you will have to conduct a Strengths, Weaknesses, Opportunities and Threats analysis on your business, branded offerings or even for your client. Aside that, knowing what to lookout for makes your work far easier during that job assessment that requires case analysis. No doubt you must have been told that Strengths and Weaknesses are visible within the internal dynamics while Opportunities and Threats conceal themselves in external uncontrollable factors. I also imagine you are aware, every Read More

LEVERAGING THE POWER OF VISUAL MERCHANDISING TO BOOST SALES

Bisola walked into Shoprite and made her way to the beverage section. Anyone watching her movement will marvel at how she seems to know where everything is located. She was headed for the counter when she remembers she had run out of detergent. She meandered back to the home care section, where something seems to catch her attention. She moved closer toward her new fancy, grabs three strings of Sunlight detergent 100g from what seems like a human shelf and Read More

SALES VACANCIES in Kano

ACTIVATIONPLUS is driven to be the go-to Brand Marketing outfit in Northern Nigeria and beyond.We are a Kano-based Sales Development and Brand Communications support outfit. We are seeking for qualified sales persons to help one of our clients in the vegetable oil market achieve its objectives. Location:  Kano Industry: FMCG VAN SALES OFFICER (x2) Requirements • Persuasive presentation and good sales closing Skill • Ability to Drive and possession of Valid Driving License • Ability to communicate in English and Read More

TOMATO FARMING IS LUCRATIVE BUSINESS

Written by: Adegbola, Bukola Suliyat of Farmconnect , 08093016914. Tomato is one of the major food crops consumed in Africa. It is a cheap and affordable source of vitamins A and E. This makes tomato farming a very lucrative venture for any entrepreneur. If you have thought of starting your own tomato farm you will get the information you seek in this post. The high demand for tomato has placed tomato farming and processing business at a significant spot in Read More

NICE CUSTOMERS ARE DEADLY!

Nice customers can run you out of business slowly but steadily. They are so nice, they never complain when they get bad service. They don’t come back with that wrong product you swore to them was the right one or the one that didn’t fit. The other day, you took them to the cleaner, they quietly paid and walked away and you were happy. You made them come back for that job severally because your wive’s mother put to bed Read More

WHO IS A BRAND AMBASSADOR?

Consumers’ perception of a brand, product, service, or company, is often more affected by a direct person-to-person experience. While each BRAND AMBASSADOR (BA) may not be directly employed by the company they represent, they can be trained to answer questions and provide customer feedback regarding products, services and brand appeal. There are company employed and non-company employed BAs while celebrity and non-celebrity varieties can be used depending on desired objectives. The responsibilities of the promotional ambassador depend on the particular Read More