Every marketing effort, one way or the other, is to get the attention of customers and create lasting impressions. But ever wondered why some adverts stick in your mind for days, weeks, or even years? Yes! The secret isn’t just a catchy jingle or clever slogan. Here’s how it works: Remember the golden rule of marketing: focus on what your customers need, not what you want to sell. It may sound like common sense, but it’s easy to get caught […]
WHAT TO CONSIDER WHEN MEASURING BRAND BUILDING EFFORTS
Many believe brand loyalty is a mirage. They say there is no such thing as a loyal customer. Among other things, their argument finds anchor on the fact that there are too many alternative products been shoved into the consumers’ nostril most of which are mostly of acceptable quality. Of course, this is truer in certain industries than others. In the fast-moving consumer goods industry for instance, how many shoppers that are loyal to say Ariel will walk away from […]