Welcome to Alhaji’s Blog! In this week’s blog we will be exploring a few product launch blunders of the 21st century and the apparent reasons that birthed such mistakes. Last week, I had the privilege of reading an interesting statistic on a Wall-Street online journal that concluded with apparent facts that most new products launched onto today’s market fail to deliver an expected results. However, one contrivance I have come to discover in my area of expertise as a Consumer […]
A loud reverberating sound nearly sent my heart running to my anus. This was followed by a serenade of gay sounds from a thousand Talking drums weaving through the tunes emanating from the Kakaki, Jembe and the Algaita. As flamboyantly dressed musicians played on, it was as if they were possessed by the heavenly beings. The musical instruments spoke different language yet the harmony and chemistry they produced together was indescribable. There was joy and unbridled excitement in the […]
What does today’s consumer have in common with Nwanza, the bird? A lot as we did find out soon. In today’s world, there are a thousand ads and offers grappling for the average consumer’s attention and interest. There’s that well garnished Indomie noodle popping into his eyes from the television screen and as he switches to his mobile he is attacked by some myriads of sponsored Facebook advert from some fintech brand. In the midst of that, his auditory sense […]
“Knowledge is power. Information is liberating. Education is the premise of progress, in every society, in every family.” Now let’s fly! As a business owner, taking your product distribution to Nigeria rural areas is a good idea. In fact you will definitely increase your sales. But the question that lay in wait is: How well do you understand Nigerian rural markets? What do you have to know to get started? I have articulated five points you should take cognizance of […]
Many believe brand loyalty is a mirage. They say there is no such thing as a loyal customer. Among other things, their argument finds anchor on the fact that there are too many alternative products been shoved into the consumers’ nostril most of which are mostly of acceptable quality. Of course, this is truer in certain industries than others. In the fast-moving consumer goods industry for instance, how many shoppers that are loyal to say Ariel will walk away from […]
Bisola walked into Shoprite and made her way to the beverage section. Anyone watching her movement will marvel at how she seems to know where everything is located. She was headed for the counter when she remembers she had run out of detergent. She meandered back to the home care section, where something seems to catch her attention. She moved closer toward her new fancy, grabs three strings of Sunlight detergent 100g from what seems like a human shelf and […]
ACTIVATIONPLUS is driven to be the go-to Brand Marketing outfit in Northern Nigeria and beyond.We are a Kano-based Sales Development and Brand Communications support outfit. We are seeking for qualified sales persons to help one of our clients in the vegetable oil market achieve its objectives. Location: Kano Industry: FMCG VAN SALES OFFICER (x2) Requirements • Persuasive presentation and good sales closing Skill • Ability to Drive and possession of Valid Driving License • Ability to communicate in English and […]