In the early to mid-nineties, Nigerians woke up one day to find 3 alien beings in the streets of Lagos. They wore all black and had a highly unusual skin colour – orange – from head to toe. They also walked in a mechanized and symmetric manner. They seemed oblivious to the thousands of people who had gathered by the sides of the road to catch some glimpse of them. Everywhere and at every gathering, the conversation was about these […]
Six Product Launch Mistakes to Learn From
Welcome to Alhaji’s Blog! In this week’s blog we will be exploring a few product launch blunders of the 21st century and the apparent reasons that birthed such mistakes. Last week, I had the privilege of reading an interesting statistic on a Wall-Street online journal that concluded with apparent facts that most new products launched onto today’s market fail to deliver an expected results. However, one contrivance I have come to discover in my area of expertise as a Consumer […]
Street Marketing Tips To Connect With Your Potential Customers
What does today’s consumer have in common with Nwanza, the bird? A lot as we did find out soon. In today’s world, there are a thousand ads and offers grappling for the average consumer’s attention and interest. There’s that well garnished Indomie noodle popping into his eyes from the television screen and as he switches to his mobile he is attacked by some myriads of sponsored Facebook advert from some fintech brand. In the midst of that, his auditory sense […]
Ramadan Marketing Tips To Connect With Your Customers
Ramadan is here again!!! Before I begin this journey of Ramadan_marketing opportunities with you, I will like to ask: What do you know about Ramadan Take a sip. Ramadan is one of the obligations on Muslim faithful who believe that Muhammad is a prophet of Allah. The significance of Ramadan is heighten since the Muslim holy book, the Qur’an, was revealed to the Prophet Muhammad during this month. This means that during Ramadan, Muslims spend more of their time in […]
BUSINESS SWOT ANALYSIS: A CHECKLIST
Every now and then, you will have to conduct a Strengths, Weaknesses, Opportunities and Threats analysis on your business, branded offerings or even for your client. Aside that, knowing what to lookout for makes your work far easier during that job assessment that requires case analysis. No doubt you must have been told that Strengths and Weaknesses are visible within the internal dynamics while Opportunities and Threats conceal themselves in external uncontrollable factors. I also imagine you are aware, every […]
LEVERAGING THE POWER OF VISUAL MERCHANDISING TO BOOST SALES
Bisola walked into Shoprite and made her way to the beverage section. Anyone watching her movement will marvel at how she seems to know where everything is located. She was headed for the counter when she remembers she had run out of detergent. She meandered back to the home care section, where something seems to catch her attention. She moved closer toward her new fancy, grabs three strings of Sunlight detergent 100g from what seems like a human shelf and […]
SALES VACANCIES in Kano
ACTIVATIONPLUS is driven to be the go-to Brand Marketing outfit in Northern Nigeria and beyond.We are a Kano-based Sales Development and Brand Communications support outfit. We are seeking for qualified sales persons to help one of our clients in the vegetable oil market achieve its objectives. Location: Kano Industry: FMCG VAN SALES OFFICER (x2) Requirements • Persuasive presentation and good sales closing Skill • Ability to Drive and possession of Valid Driving License • Ability to communicate in English and […]