When it comes to brand awareness, think BIG! And by big, we mean colossal, enormous, gargantuan… you get the drift. That’s where wall branding comes in – the art of transforming walls into living, breathing advertisements that you simply can’t ignore. Wall branding is an art form that dates back centuries, tracing its roots to ancient societies that used murals to communicate stories, beliefs, and histories. Today, this age-old practice has been transformed by the modern world of branding and […]
How To Leverage The Durbar Festival To Boost Brand Awareness In Northern Nigeria
A loud reverberating sound nearly sent my heart running to my anus. This was followed by a serenade of gay sounds from a thousand Talking drums weaving through the tunes emanating from the Kakaki, Jembe and the Algaita. As flamboyantly dressed musicians played on, it was as if they were possessed by the heavenly beings. The musical instruments spoke different language yet the harmony and chemistry they produced together was indescribable. There was joy and unbridled excitement in the […]
Street Marketing Tips To Connect With Your Potential Customers
What does today’s consumer have in common with Nwanza, the bird? A lot as we did find out soon. In today’s world, there are a thousand ads and offers grappling for the average consumer’s attention and interest. There’s that well garnished Indomie noodle popping into his eyes from the television screen and as he switches to his mobile he is attacked by some myriads of sponsored Facebook advert from some fintech brand. In the midst of that, his auditory sense […]
Ramadan Marketing Tips To Connect With Your Customers
Ramadan is here again!!! Before I begin this journey of Ramadan_marketing opportunities with you, I will like to ask: What do you know about Ramadan Take a sip. Ramadan is one of the obligations on Muslim faithful who believe that Muhammad is a prophet of Allah. The significance of Ramadan is heighten since the Muslim holy book, the Qur’an, was revealed to the Prophet Muhammad during this month. This means that during Ramadan, Muslims spend more of their time in […]
TOP QUESTIONS TO SCREEN YOUR BUSINESS AND MARKETING IDEAS
“Who the hell wants to copy a document on plain paper?” That was from a rejection letter Chester Carlson received in 1940. That also was in response to his XEROX-machine plain-paper printing idea. Not deterred, Chester represented his idea to over 20 companies between 1939 and 1944. Many of these organizations used the word “useless” to describe Chester’s idea. Even the National Inventors Council dismissed it. Today, there is virtually no one who has not copied a document on plain […]
BUSINESS SWOT ANALYSIS: A CHECKLIST
Every now and then, you will have to conduct a Strengths, Weaknesses, Opportunities and Threats analysis on your business, branded offerings or even for your client. Aside that, knowing what to lookout for makes your work far easier during that job assessment that requires case analysis. No doubt you must have been told that Strengths and Weaknesses are visible within the internal dynamics while Opportunities and Threats conceal themselves in external uncontrollable factors. I also imagine you are aware, every […]
USING BTL AND ATL ADVERTISING IN NORTHERN NIGERIA
USING BTL AND ATL ADVERTISING WHEN LAUNCHING YOUR BRAND INTO NORTHERN NIGERIA Brands that make the biggest impressions in new markets are those that are willing to invest strategically in top-of-the-mind ATL and BTL advertising from the word go. A brand such as Indomie almost always has proven that anything in a pack is sell-able to any part of Nigerian market once the consumers and trade are aggressively, consciously and strategically exposed to its brand carrier simultaneously. These brands are […]
AMI and EDC-Lagos launch online training component of BOI’s Youth Entrepreneurship Programme
The YES programme has produced some extraordinary numbers: in a six-week period, over 350,000 resources downloaded by 3500 young participants, who contributed 4,000 course and academy posts and 10,000 likes or acknowledgements of the contributions of others. AMI provided the online component of this very ambitious programme with our partner the Enterprise Development Centre in Lagos, sponsored by the Bank of Industry. Online-only courses worldwide have a completion rate below 10%; but these keen young people have recorded completion rates between […]