How To Leverage Street Marketing For Brand Awareness

In the early to mid-nineties, Nigerians woke up one day to find 3 alien beings in the streets of Lagos. They wore all black and had a highly unusual skin colour – orange – from head to toe. They also walked in a mechanized and symmetric manner. They seemed oblivious to the thousands of people who had gathered by the sides of the road to catch some glimpse of them. Everywhere and at every gathering, the conversation was about these […]

TOP QUESTIONS TO SCREEN YOUR BUSINESS AND MARKETING IDEAS

“Who the hell wants to copy a document on plain paper?” That was from a rejection letter Chester Carlson received in 1940. That also was in response to his XEROX-machine plain-paper printing idea. Not deterred, Chester represented his idea to over 20 companies between 1939 and 1944. Many of these organizations used the word “useless” to describe Chester’s idea. Even the National Inventors Council dismissed it. Today, there is virtually no one who has not copied a document on plain […]