Six Product Launch Mistakes to Learn From

Welcome to Alhaji’s Blog! In this week’s blog we will be exploring a few product launch blunders of the 21st century and the apparent reasons that birthed such mistakes. Last week, I had the privilege of reading an interesting statistic on a Wall-Street online journal that concluded with apparent facts that most new products launched onto today’s market fail to deliver an expected results. However, one contrivance I have come to discover in my area of expertise as a Consumer […]

How To Leverage The Durbar Festival To Boost Brand Awareness In Northern Nigeria

  A loud reverberating sound nearly sent my heart running to my anus. This was followed by a serenade of gay sounds from a thousand Talking drums weaving through the tunes emanating from the Kakaki, Jembe and the Algaita. As flamboyantly dressed musicians played on, it was as if they were possessed by the heavenly beings. The musical instruments spoke different language yet the harmony and chemistry they produced together was indescribable. There was joy and unbridled excitement in the […]

BUSINESS SWOT ANALYSIS: A CHECKLIST

Every now and then, you will have to conduct a Strengths, Weaknesses, Opportunities and Threats analysis on your business, branded offerings or even for your client. Aside that, knowing what to lookout for makes your work far easier during that job assessment that requires case analysis. No doubt you must have been told that Strengths and Weaknesses are visible within the internal dynamics while Opportunities and Threats conceal themselves in external uncontrollable factors. I also imagine you are aware, every […]

HOW BUSINESSES ARE BREEDING DISHONEST SALESPERSONS

You are probably wondering how a business organization can help breed dishonest sales persons, right. Get glued with me and you will soon discover and hopefully recommit to being a standard bearer for doing things right in whatever organization you find yourself as a manager. I know a Nigerian conglomerate that lost a very productive Salesman they wanted so much to keep. Why? The said Salesman saw how another employee that had spent longer time with the company laid-off for […]