In the early to mid-nineties, Nigerians woke up one day to find 3 alien beings in the streets of Lagos. They wore all black and had a highly unusual skin colour – orange – from head to toe. They also walked in a mechanized and symmetric manner. They seemed oblivious to the thousands of people who had gathered by the sides of the road to catch some glimpse of them. Everywhere and at every gathering, the conversation was about these […]
Six Product Launch Mistakes to Learn From
Welcome to Alhaji’s Blog! In this week’s blog we will be exploring a few product launch blunders of the 21st century and the apparent reasons that birthed such mistakes. Last week, I had the privilege of reading an interesting statistic on a Wall-Street online journal that concluded with apparent facts that most new products launched onto today’s market fail to deliver an expected results. However, one contrivance I have come to discover in my area of expertise as a Consumer […]
How To Leverage The Durbar Festival To Boost Brand Awareness In Northern Nigeria
A loud reverberating sound nearly sent my heart running to my anus. This was followed by a serenade of gay sounds from a thousand Talking drums weaving through the tunes emanating from the Kakaki, Jembe and the Algaita. As flamboyantly dressed musicians played on, it was as if they were possessed by the heavenly beings. The musical instruments spoke different language yet the harmony and chemistry they produced together was indescribable. There was joy and unbridled excitement in the […]
Street Marketing Tips To Connect With Your Potential Customers
What does today’s consumer have in common with Nwanza, the bird? A lot as we did find out soon. In today’s world, there are a thousand ads and offers grappling for the average consumer’s attention and interest. There’s that well garnished Indomie noodle popping into his eyes from the television screen and as he switches to his mobile he is attacked by some myriads of sponsored Facebook advert from some fintech brand. In the midst of that, his auditory sense […]
How To Succeed In The Nigeria Rural Market
“Knowledge is power. Information is liberating. Education is the premise of progress, in every society, in every family.” Now let’s fly! As a business owner, taking your product distribution to Nigeria rural areas is a good idea. In fact you will definitely increase your sales. But the question that lay in wait is: How well do you understand Nigerian rural markets? What do you have to know to get started? I have articulated five points you should take cognizance of […]
BUSINESS SWOT ANALYSIS: A CHECKLIST
Every now and then, you will have to conduct a Strengths, Weaknesses, Opportunities and Threats analysis on your business, branded offerings or even for your client. Aside that, knowing what to lookout for makes your work far easier during that job assessment that requires case analysis. No doubt you must have been told that Strengths and Weaknesses are visible within the internal dynamics while Opportunities and Threats conceal themselves in external uncontrollable factors. I also imagine you are aware, every […]
USING BTL AND ATL ADVERTISING IN NORTHERN NIGERIA
USING BTL AND ATL ADVERTISING WHEN LAUNCHING YOUR BRAND INTO NORTHERN NIGERIA Brands that make the biggest impressions in new markets are those that are willing to invest strategically in top-of-the-mind ATL and BTL advertising from the word go. A brand such as Indomie almost always has proven that anything in a pack is sell-able to any part of Nigerian market once the consumers and trade are aggressively, consciously and strategically exposed to its brand carrier simultaneously. These brands are […]
AMI and EDC-Lagos launch online training component of BOI’s Youth Entrepreneurship Programme
The YES programme has produced some extraordinary numbers: in a six-week period, over 350,000 resources downloaded by 3500 young participants, who contributed 4,000 course and academy posts and 10,000 likes or acknowledgements of the contributions of others. AMI provided the online component of this very ambitious programme with our partner the Enterprise Development Centre in Lagos, sponsored by the Bank of Industry. Online-only courses worldwide have a completion rate below 10%; but these keen young people have recorded completion rates between […]