Six Product Launch Mistakes to Learn From

Welcome to Alhaji’s Blog! In this week’s blog we will be exploring a few product launch blunders of the 21st century and the apparent reasons that birthed such mistakes. Last week, I had the privilege of reading an interesting statistic on a Wall-Street online journal that concluded with apparent facts that most new products launched onto today’s market fail to deliver an expected results. However, one contrivance I have come to discover in my area of expertise as a Consumer […]

How To Leverage The Durbar Festival To Boost Brand Awareness In Northern Nigeria

  A loud reverberating sound nearly sent my heart running to my anus. This was followed by a serenade of gay sounds from a thousand Talking drums weaving through the tunes emanating from the Kakaki, Jembe and the Algaita. As flamboyantly dressed musicians played on, it was as if they were possessed by the heavenly beings. The musical instruments spoke different language yet the harmony and chemistry they produced together was indescribable. There was joy and unbridled excitement in the […]

Street Marketing Tips To Connect With Your Potential Customers

What does today’s consumer have in common with Nwanza, the bird? A lot as we did find out soon. In today’s world, there are a thousand ads and offers grappling for the average consumer’s attention and interest. There’s that well garnished Indomie noodle popping into his eyes from the television screen and as he switches to his mobile he is attacked by some myriads of sponsored Facebook advert from some fintech brand. In the midst of that, his auditory sense […]

VACANCY: Territory Sales Manager

Territory Sales Manager, Applications and Cloud/SaaS, Nigeria Job description GOAL:   To develop and maintain the long-term relationship between Oracle and designated customers to support revenue growth. Works towards an allocated License and Cloud/SaaS (software as a service) Sales Revenue target in Nigeria.   RESPONSIBILITIES: Winning new and upsell Applications solution’s (including ERP, CRM, HRM/HCM) license and cloud/SaaS sales revenue  in line with targets. Developing a strategy and sales plan to address the designated account list Manage and ensure a […]