NICE CUSTOMERS ARE DEADLY!

Nice customers can run you out of business slowly but steadily. They are so nice, they never complain when they get bad service. They don’t come back with that wrong product you swore to them was the right one or the one that didn’t fit. The other day, you took them to the cleaner, they quietly paid and walked away and you were happy. You made them come back for that job severally because your wive’s mother put to bed Read More

WHO IS A BRAND AMBASSADOR?

Consumers’ perception of a brand, product, service, or company, is often more affected by a direct person-to-person experience. While each BRAND AMBASSADOR (BA) may not be directly employed by the company they represent, they can be trained to answer questions and provide customer feedback regarding products, services and brand appeal. There are company employed and non-company employed BAs while celebrity and non-celebrity varieties can be used depending on desired objectives. The responsibilities of the promotional ambassador depend on the particular Read More