While undergoing his National Diploma, Idigo was also working as office sales person with administrative oversight for a small furnishing and interior decoration outfit. One day, an artist asked if Idigo’s organization can help sell his paintings at its furniture gallery. Idigo tried to sell the #idea to his Boss but he objected to adding wall paintings to their official product line. Idigo was convinced it was a good opportunity aside the fact it could help improve the décor of […]
15 TOP OFFLINE MARKETING TIPS TO BUILD YOUR BRAND IN 2020
“Brand building or Advertising or whatever you call it is a total waste of resources,” he told me before adding that “… a good product sells itself.” This kind of thinking results is responsible for loads of pressure on the salesforce when in reality there is little or no knowledge of the offering among consumers. This is sometimes the case where products have been successfully sold into the trade but consumer off-take turns out low. The truth is that every […]
TOP QUESTIONS TO SCREEN YOUR BUSINESS AND MARKETING IDEAS
“Who the hell wants to copy a document on plain paper?” That was from a rejection letter Chester Carlson received in 1940. That also was in response to his XEROX-machine plain-paper printing idea. Not deterred, Chester represented his idea to over 20 companies between 1939 and 1944. Many of these organizations used the word “useless” to describe Chester’s idea. Even the National Inventors Council dismissed it. Today, there is virtually no one who has not copied a document on plain […]