Welcome to Alhaji’s Blog! In this week’s blog we will be exploring a few product launch blunders of the 21st century and the apparent reasons that birthed such mistakes. Last week, I had the privilege of reading an interesting statistic on a Wall-Street online journal that concluded with apparent facts that most new products launched onto today’s market fail to deliver an expected results. However, one contrivance I have come to discover in my area of expertise as a Consumer […]
What does today’s consumer have in common with Nwanza, the bird? A lot as we did find out soon. In today’s world, there are a thousand ads and offers grappling for the average consumer’s attention and interest. There’s that well garnished Indomie noodle popping into his eyes from the television screen and as he switches to his mobile he is attacked by some myriads of sponsored Facebook advert from some fintech brand. In the midst of that, his auditory sense […]
“Who the hell wants to copy a document on plain paper?” That was from a rejection letter Chester Carlson received in 1940. That also was in response to his XEROX-machine plain-paper printing idea. Not deterred, Chester represented his idea to over 20 companies between 1939 and 1944. Many of these organizations used the word “useless” to describe Chester’s idea. Even the National Inventors Council dismissed it. Today, there is virtually no one who has not copied a document on plain […]
Written by: Adegbola, Bukola Suliyat of Farmconnect , 08093016914. Tomato is one of the major food crops consumed in Africa. It is a cheap and affordable source of vitamins A and E. This makes tomato farming a very lucrative venture for any entrepreneur. If you have thought of starting your own tomato farm you will get the information you seek in this post. The high demand for tomato has placed tomato farming and processing business at a significant spot in […]