How To Leverage The Durbar Festival To Boost Brand Awareness In Northern Nigeria

  A loud reverberating sound nearly sent my heart running to my anus. This was followed by a serenade of gay sounds from a thousand Talking drums weaving through the tunes emanating from the Kakaki, Jembe and the Algaita. As flamboyantly dressed musicians played on, it was as if they were possessed by the heavenly beings. The musical instruments spoke different language yet the harmony and chemistry they produced together was indescribable. There was joy and unbridled excitement in the […]

Street Marketing Tips To Connect With Your Potential Customers

What does today’s consumer have in common with Nwanza, the bird? A lot as we did find out soon. In today’s world, there are a thousand ads and offers grappling for the average consumer’s attention and interest. There’s that well garnished Indomie noodle popping into his eyes from the television screen and as he switches to his mobile he is attacked by some myriads of sponsored Facebook advert from some fintech brand. In the midst of that, his auditory sense […]

BUSINESS SWOT ANALYSIS: A CHECKLIST

Every now and then, you will have to conduct a Strengths, Weaknesses, Opportunities and Threats analysis on your business, branded offerings or even for your client. Aside that, knowing what to lookout for makes your work far easier during that job assessment that requires case analysis. No doubt you must have been told that Strengths and Weaknesses are visible within the internal dynamics while Opportunities and Threats conceal themselves in external uncontrollable factors. I also imagine you are aware, every […]

TOMATO FARMING IS LUCRATIVE BUSINESS

Written by: Adegbola, Bukola Suliyat of Farmconnect , 08093016914. Tomato is one of the major food crops consumed in Africa. It is a cheap and affordable source of vitamins A and E. This makes tomato farming a very lucrative venture for any entrepreneur. If you have thought of starting your own tomato farm you will get the information you seek in this post. The high demand for tomato has placed tomato farming and processing business at a significant spot in […]