While undergoing his National Diploma, Idigo was also working as office sales person with administrative oversight for a small furnishing and interior decoration outfit. One day, an artist asked if Idigo’s organization can help sell his paintings at its furniture gallery. Idigo tried to sell the #idea to his Boss but he objected to adding wall paintings to their official product line. Idigo was convinced it was a good opportunity aside the fact it could help improve the décor of […]
LEVERAGING THE POWER OF VISUAL MERCHANDISING TO BOOST SALES
Bisola walked into Shoprite and made her way to the beverage section. Anyone watching her movement will marvel at how she seems to know where everything is located. She was headed for the counter when she remembers she had run out of detergent. She meandered back to the home care section, where something seems to catch her attention. She moved closer toward her new fancy, grabs three strings of Sunlight detergent 100g from what seems like a human shelf and […]