In the early to mid-nineties, Nigerians woke up one day to find 3 alien beings in the streets of Lagos. They wore all black and had a highly unusual skin colour – orange – from head to toe. They also walked in a mechanized and symmetric manner. They seemed oblivious to the thousands of people who had gathered by the sides of the road to catch some glimpse of them. Everywhere and at every gathering, the conversation was about these […]
MARKETING WELLNESS: PROMOTING HEALTHY LIFESTYLES THROUGH AUTHENTIC BRAND STORIES
In an era where health and well-being have taken center stage, marketing wellness has evolved beyond touting product benefits. Today’s informed consumers are interested in how the products are made and whether their services will help them with their pain points. Consumers now seek genuine connections with brands that understand and support their health aspirations. In the bustling landscape of the wellness industry, STORYTELLING is a shining star. It’s an industry rooted in transformation, personal journeys and inspiring outcomes – […]
How To Leverage The Durbar Festival To Boost Brand Awareness In Northern Nigeria
A loud reverberating sound nearly sent my heart running to my anus. This was followed by a serenade of gay sounds from a thousand Talking drums weaving through the tunes emanating from the Kakaki, Jembe and the Algaita. As flamboyantly dressed musicians played on, it was as if they were possessed by the heavenly beings. The musical instruments spoke different language yet the harmony and chemistry they produced together was indescribable. There was joy and unbridled excitement in the […]
Street Marketing Tips To Connect With Your Potential Customers
What does today’s consumer have in common with Nwanza, the bird? A lot as we did find out soon. In today’s world, there are a thousand ads and offers grappling for the average consumer’s attention and interest. There’s that well garnished Indomie noodle popping into his eyes from the television screen and as he switches to his mobile he is attacked by some myriads of sponsored Facebook advert from some fintech brand. In the midst of that, his auditory sense […]
THE VALUE OF INTEGRITY IN BUSINESS
While undergoing his National Diploma, Idigo was also working as office sales person with administrative oversight for a small furnishing and interior decoration outfit. One day, an artist asked if Idigo’s organization can help sell his paintings at its furniture gallery. Idigo tried to sell the #idea to his Boss but he objected to adding wall paintings to their official product line. Idigo was convinced it was a good opportunity aside the fact it could help improve the décor of […]
TOP QUESTIONS TO SCREEN YOUR BUSINESS AND MARKETING IDEAS
“Who the hell wants to copy a document on plain paper?” That was from a rejection letter Chester Carlson received in 1940. That also was in response to his XEROX-machine plain-paper printing idea. Not deterred, Chester represented his idea to over 20 companies between 1939 and 1944. Many of these organizations used the word “useless” to describe Chester’s idea. Even the National Inventors Council dismissed it. Today, there is virtually no one who has not copied a document on plain […]
HOW BUSINESSES ARE BREEDING DISHONEST SALESPERSONS
You are probably wondering how a business organization can help breed dishonest sales persons, right. Get glued with me and you will soon discover and hopefully recommit to being a standard bearer for doing things right in whatever organization you find yourself as a manager. I know a Nigerian conglomerate that lost a very productive Salesman they wanted so much to keep. Why? The said Salesman saw how another employee that had spent longer time with the company laid-off for […]
THE SALESMAN YOU SHOULD NEVER HIRE
The sales of a business rises or fall with the quality of its Sales force leadership. Depending on the size and structure of the organization, we could have the customer Development Director, Head of Sales, National Sales Manager or even Brand or Marketing Manager holding overall responsibility for this key function. A good salesman makes good sales most times so also a good sales leadership keeps an organization’s figured up most times. It is Sales that pays the salaries and […]