While undergoing his National Diploma, Idigo was also working as office sales person with administrative oversight for a small furnishing and interior decoration outfit. One day, an artist asked if Idigo’s organization can help sell his paintings at its furniture gallery. Idigo tried to sell the #idea to his Boss but he objected to adding wall paintings to their official product line. Idigo was convinced it was a good opportunity aside the fact it could help improve the décor of […]
15 TOP OFFLINE MARKETING TIPS TO BUILD YOUR BRAND IN 2020
“Brand building or Advertising or whatever you call it is a total waste of resources,” he told me before adding that “… a good product sells itself.” This kind of thinking results is responsible for loads of pressure on the salesforce when in reality there is little or no knowledge of the offering among consumers. This is sometimes the case where products have been successfully sold into the trade but consumer off-take turns out low. The truth is that every […]
TOP QUESTIONS TO SCREEN YOUR BUSINESS AND MARKETING IDEAS
“Who the hell wants to copy a document on plain paper?” That was from a rejection letter Chester Carlson received in 1940. That also was in response to his XEROX-machine plain-paper printing idea. Not deterred, Chester represented his idea to over 20 companies between 1939 and 1944. Many of these organizations used the word “useless” to describe Chester’s idea. Even the National Inventors Council dismissed it. Today, there is virtually no one who has not copied a document on plain […]
BUSINESS SWOT ANALYSIS: A CHECKLIST
Every now and then, you will have to conduct a Strengths, Weaknesses, Opportunities and Threats analysis on your business, branded offerings or even for your client. Aside that, knowing what to lookout for makes your work far easier during that job assessment that requires case analysis. No doubt you must have been told that Strengths and Weaknesses are visible within the internal dynamics while Opportunities and Threats conceal themselves in external uncontrollable factors. I also imagine you are aware, every […]
LEVERAGING THE POWER OF VISUAL MERCHANDISING TO BOOST SALES
Bisola walked into Shoprite and made her way to the beverage section. Anyone watching her movement will marvel at how she seems to know where everything is located. She was headed for the counter when she remembers she had run out of detergent. She meandered back to the home care section, where something seems to catch her attention. She moved closer toward her new fancy, grabs three strings of Sunlight detergent 100g from what seems like a human shelf and […]
USING BTL AND ATL ADVERTISING IN NORTHERN NIGERIA
USING BTL AND ATL ADVERTISING WHEN LAUNCHING YOUR BRAND INTO NORTHERN NIGERIA Brands that make the biggest impressions in new markets are those that are willing to invest strategically in top-of-the-mind ATL and BTL advertising from the word go. A brand such as Indomie almost always has proven that anything in a pack is sell-able to any part of Nigerian market once the consumers and trade are aggressively, consciously and strategically exposed to its brand carrier simultaneously. These brands are […]
SALES VACANCIES in Kano
ACTIVATIONPLUS is driven to be the go-to Brand Marketing outfit in Northern Nigeria and beyond.We are a Kano-based Sales Development and Brand Communications support outfit. We are seeking for qualified sales persons to help one of our clients in the vegetable oil market achieve its objectives. Location: Kano Industry: FMCG VAN SALES OFFICER (x2) Requirements • Persuasive presentation and good sales closing Skill • Ability to Drive and possession of Valid Driving License • Ability to communicate in English and […]
TOMATO FARMING IS LUCRATIVE BUSINESS
Written by: Adegbola, Bukola Suliyat of Farmconnect , 08093016914. Tomato is one of the major food crops consumed in Africa. It is a cheap and affordable source of vitamins A and E. This makes tomato farming a very lucrative venture for any entrepreneur. If you have thought of starting your own tomato farm you will get the information you seek in this post. The high demand for tomato has placed tomato farming and processing business at a significant spot in […]
GET FUND FOR YOUR INNOVATIVE ENTERPRISE
UKaid calling for Proposals for… Transforming higher education with innovative partnerships Do you have an innovative educational development idea and needs fund to start or rave it up to a new scale? Then, SPHEIR is here to hold your hand by providing the needed fund. SPHEIR (Strategic Partnerships for Higher Education Innovation and Reform) is a British Council initiative that aims to transform higher education systems in focus countries in Sub-Saharan Africa, Asia and the Middle East to better meet […]
JOB OPENING…APPLY NOW!
Marketing Manager International Facilities Services Our subsidiary is a leading cleaning company seeking exceptional sales and marketing professionals to work in the marketing function of the business. The successful candidates will be expected to attract new business and contracts for the company in Lagos, Abuja, Portharcourt and other leading cities in the country Prospective candidate must possess a Bachelor’s degree and an MBA or MSC in Marketing or its equivalent. The candidates, who must be experienced business-to-business selling, should possess […]