Welcome to Alhaji’s Blog! In this week’s blog we will be exploring a few product launch blunders of the 21st century and the apparent reasons that birthed such mistakes. Last week, I had the privilege of reading an interesting statistic on a Wall-Street online journal that concluded with apparent facts that most new products launched onto today’s market fail to deliver an expected results. However, one contrivance I have come to discover in my area of expertise as a Consumer […]
A loud reverberating sound nearly sent my heart running to my anus. This was followed by a serenade of gay sounds from a thousand Talking drums weaving through the tunes emanating from the Kakaki, Jembe and the Algaita. As flamboyantly dressed musicians played on, it was as if they were possessed by the heavenly beings. The musical instruments spoke different language yet the harmony and chemistry they produced together was indescribable. There was joy and unbridled excitement in the […]
Ramadan is here again!!! Before I begin this journey of Ramadan_marketing opportunities with you, I will like to ask: What do you know about Ramadan Take a sip. Ramadan is one of the obligations on Muslim faithful who believe that Muhammad is a prophet of Allah. The significance of Ramadan is heighten since the Muslim holy book, the Qur’an, was revealed to the Prophet Muhammad during this month. This means that during Ramadan, Muslims spend more of their time in […]
While undergoing his National Diploma, Idigo was also working as office sales person with administrative oversight for a small furnishing and interior decoration outfit. One day, an artist asked if Idigo’s organization can help sell his paintings at its furniture gallery. Idigo tried to sell the #idea to his Boss but he objected to adding wall paintings to their official product line. Idigo was convinced it was a good opportunity aside the fact it could help improve the décor of […]
“Who the hell wants to copy a document on plain paper?” That was from a rejection letter Chester Carlson received in 1940. That also was in response to his XEROX-machine plain-paper printing idea. Not deterred, Chester represented his idea to over 20 companies between 1939 and 1944. Many of these organizations used the word “useless” to describe Chester’s idea. Even the National Inventors Council dismissed it. Today, there is virtually no one who has not copied a document on plain […]
Are you hoping to obtain soft business loan for your existing or start-up businesses? Have you explored the possibility of getting fund at a relatively low interest rate than our commercial banks offer?Bank of Industry have highlighted the under-listed businesses as part of the cluster under which their financial products are built. If your type of business is not listed, do not get discouraged as non-listed businesses have to put up a strong case on why their businesses have to […]
The YES programme has produced some extraordinary numbers: in a six-week period, over 350,000 resources downloaded by 3500 young participants, who contributed 4,000 course and academy posts and 10,000 likes or acknowledgements of the contributions of others. AMI provided the online component of this very ambitious programme with our partner the Enterprise Development Centre in Lagos, sponsored by the Bank of Industry. Online-only courses worldwide have a completion rate below 10%; but these keen young people have recorded completion rates between […]
A wholly Nigerian-owned company with world-class trading franchise whose business involves the retailing of unique building construction finishing materials from Europe. The company has five retail outlets in Abuja, Kano, Kaduna and Lagos offering varieties of products such as Sanitary Wares, Porcelain and Ceramic Tiles, Security and Panel Doors, Stone Coated Roofing sheets, Wall Papers, Bedroom Sets, Dining Sets e.t.c. Retail Marketing Manager: MM02 Job TypeFull Time QualificationBA/BSc/HND Experience5 years Location Kaduna, Kano Job Field Sales / Marketing Responsibility: Sales […]
Author: Kelechi Kalu Have you ever considered that middlemen and consumers buy for varying reasons? Have you considered that these differences in reasons and buying behaviors can affect how your brand fares in the marketplace? Have you considered that you or your trade team may just be a slight twist away from entrenching that brand in the trade? There is a scriptural maxim that declares, “Having done all to stand, stand forth therefore….”You may have done enough to send your […]
You are probably wondering how a business organization can help breed dishonest sales persons, right. Get glued with me and you will soon discover and hopefully recommit to being a standard bearer for doing things right in whatever organization you find yourself as a manager. I know a Nigerian conglomerate that lost a very productive Salesman they wanted so much to keep. Why? The said Salesman saw how another employee that had spent longer time with the company laid-off for […]