In an era where health and well-being have taken center stage, marketing wellness has evolved beyond touting product benefits. Today’s informed consumers are interested in how the products are made and whether their services will help them with their pain points. Consumers now seek genuine connections with brands that understand and support their health aspirations. In the bustling landscape of the wellness industry, STORYTELLING is a shining star. It’s an industry rooted in transformation, personal journeys and inspiring outcomes – […]
How To Succeed In The Nigeria Rural Market
“Knowledge is power. Information is liberating. Education is the premise of progress, in every society, in every family.” Now let’s fly! As a business owner, taking your product distribution to Nigeria rural areas is a good idea. In fact you will definitely increase your sales. But the question that lay in wait is: How well do you understand Nigerian rural markets? What do you have to know to get started? I have articulated five points you should take cognizance of […]
15 TOP OFFLINE MARKETING TIPS TO BUILD YOUR BRAND IN 2020
“Brand building or Advertising or whatever you call it is a total waste of resources,” he told me before adding that “… a good product sells itself.” This kind of thinking results is responsible for loads of pressure on the salesforce when in reality there is little or no knowledge of the offering among consumers. This is sometimes the case where products have been successfully sold into the trade but consumer off-take turns out low. The truth is that every […]
BUSINESS SWOT ANALYSIS: A CHECKLIST
Every now and then, you will have to conduct a Strengths, Weaknesses, Opportunities and Threats analysis on your business, branded offerings or even for your client. Aside that, knowing what to lookout for makes your work far easier during that job assessment that requires case analysis. No doubt you must have been told that Strengths and Weaknesses are visible within the internal dynamics while Opportunities and Threats conceal themselves in external uncontrollable factors. I also imagine you are aware, every […]
LEVERAGING THE POWER OF VISUAL MERCHANDISING TO BOOST SALES
Bisola walked into Shoprite and made her way to the beverage section. Anyone watching her movement will marvel at how she seems to know where everything is located. She was headed for the counter when she remembers she had run out of detergent. She meandered back to the home care section, where something seems to catch her attention. She moved closer toward her new fancy, grabs three strings of Sunlight detergent 100g from what seems like a human shelf and […]
USING BTL AND ATL ADVERTISING IN NORTHERN NIGERIA
USING BTL AND ATL ADVERTISING WHEN LAUNCHING YOUR BRAND INTO NORTHERN NIGERIA Brands that make the biggest impressions in new markets are those that are willing to invest strategically in top-of-the-mind ATL and BTL advertising from the word go. A brand such as Indomie almost always has proven that anything in a pack is sell-able to any part of Nigerian market once the consumers and trade are aggressively, consciously and strategically exposed to its brand carrier simultaneously. These brands are […]
TOMATO FARMING IS LUCRATIVE BUSINESS
Written by: Adegbola, Bukola Suliyat of Farmconnect , 08093016914. Tomato is one of the major food crops consumed in Africa. It is a cheap and affordable source of vitamins A and E. This makes tomato farming a very lucrative venture for any entrepreneur. If you have thought of starting your own tomato farm you will get the information you seek in this post. The high demand for tomato has placed tomato farming and processing business at a significant spot in […]
GET FUND FOR YOUR INNOVATIVE ENTERPRISE
UKaid calling for Proposals for… Transforming higher education with innovative partnerships Do you have an innovative educational development idea and needs fund to start or rave it up to a new scale? Then, SPHEIR is here to hold your hand by providing the needed fund. SPHEIR (Strategic Partnerships for Higher Education Innovation and Reform) is a British Council initiative that aims to transform higher education systems in focus countries in Sub-Saharan Africa, Asia and the Middle East to better meet […]
JOB OPENING…APPLY NOW!
Marketing Manager International Facilities Services Our subsidiary is a leading cleaning company seeking exceptional sales and marketing professionals to work in the marketing function of the business. The successful candidates will be expected to attract new business and contracts for the company in Lagos, Abuja, Portharcourt and other leading cities in the country Prospective candidate must possess a Bachelor’s degree and an MBA or MSC in Marketing or its equivalent. The candidates, who must be experienced business-to-business selling, should possess […]
IS YOUR BUSINESS LISTED FOR BOI FUNDING?
Are you hoping to obtain soft business loan for your existing or start-up businesses? Have you explored the possibility of getting fund at a relatively low interest rate than our commercial banks offer?Bank of Industry have highlighted the under-listed businesses as part of the cluster under which their financial products are built. If your type of business is not listed, do not get discouraged as non-listed businesses have to put up a strong case on why their businesses have to […]